Help and instructions for the Flatiron Platform
How this works
The short version.
This is how to use the platform. Find what you need below. Skip the rest.
1Getting in
Someone sends you an invite link. Open it. Pick your name. Set a password — eight characters or more. That's your account. You're in.
After that, go to thefiw.com and sign in with your email and password.
Forgot your password? There's no reset email. Ask an admin to send you a fresh invite link — it lets you set a new password.
2Your password
On the home screen, top right, click Account. Type your current password and a new one. Save. Done.
3The Creative Director Agent
Give it a client's problem. It gives back a sharp insight, a strategy, and three filmable concepts — each with a script, image prompts, a score, and a recommendation. It knows the Flatiron voice and works to it.
Start it. Click the Creative Director Agent tile on the home screen. Or open a project folder and hit Start — that files the work under the client.
Give it a brief. Upload the brief and check the fields it pulls out. Or skip the file and just type the problem in plain words.
Ask for more. "Generate a key image." "Turn this into a deck." It makes images and editable decks — but only when you ask.
Push it. The first pass is a start. The good work comes from a few rounds.
4Add references to the Inspiration Library
The Inspiration Library is our shared wall of good reference. Open it from the home screen.
Click Submit reference. Upload an image or a PDF, or paste a link. Add a title if you want. The system reads it and fills in a card — a description, tags, colors, a category. It lands in the grading queue.
5Grading — the part that matters
New references sit in the Grading queue. Your job is simple.
- Give it a score, 1 to 5. How strong is it as reference? That's the whole question.
- Add tags and a short note if they help.
- Anyone can grade. More than one grader is better — the scores average out.
Why it matters: when a reference averages 4 or higher, it moves into the agent's active context. The Creative Director starts pulling from it when it works a brief. Grade honestly. Good grades make better work. Weak grades keep weak references out.
Everything that clears the bar lives under the Library tab — the curated view.
6Team & adminadmins only
Admins get a Team link on the home screen. Members don't — that's fine.
- Invite someone. Enter their email, pick a role, create the invite. Copy the link. Send it however you like. It's single-use and expires in seven days.
- Roles. An admin runs the team. A member uses the tools, submits, and grades. Change a role anytime.
- Deactivate someone. One click. They can't sign in until an admin turns them back on.
You can't lock yourself out. The system won't let you demote or deactivate your own admin account.